At the Trade Fair in Aalsmeer, the Windbell Cyclamen will be presented for the first time by Boers Tuinbouw, Brighten, and Schneider. Purple has been introduced, and many more colors will follow in the coming years. Both parties will enter into a long-term cooperation for the Winterbell cyclamen. Boers TuinbouwFather Gerrit and sons Leon and Gijs are responsible for the ins and outs of the greenhouses. Gerrit and Leon focus on the greenhouses, and Gijs deals with sales. "We want to provide consumers with a quality plant that they can enjoy for a long time. Quality is absolutely priority number one." From 1960, Boers Tuinbouw has been based in 's-Gravenzande. Today, two locations grow young plants into compact plants. A wide range of bedding plants is available in spring and summer. The supplies in this period include dianthus, myosotis, osteospermum, petunias, salvias, and felicitara. Cyclamen are grown in autumn. BrightenBrighten, founded in 1979, is a grower and propagator of a wide range of potted plants and cut flowers. Brighten has started breeding new varieties of potted plants and cut flowers since 1999. Every year, Brighten Florarchitect designs hundreds of crosses and carries out a careful selection of tens of thousands of seedlings.